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Web Video Research & Trends

Web Video Research & Trends
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Internet TV Viewing Up, But So Is Viewer Multitasking

A recent poll conducted by Harris Interactive Polls and Adweek shows that the younger demographics are more likely to watch TV online than their elders.

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Nielsen Reports Video Viewing Up On All Platforms, Cord-Cutting Not Happening

So Nielsen put out the Cross-Platform Report and it shows that video viewing is up on all three screens – TV, Mobile and Internet (PC). Time-shifted video also saw a boost in the latest report as well which they stated was due to further market penetration.

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Nielsen Reports Video Viewing Up On All Platforms, Cord-Cutting Not Happening
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May 2011 Nielsen vs. ComScore Online Video Numbers

It’s time once again to take a look at the previous month’s online video viewing numbers and statistics. This time, I waited until I got them from both the two major statistics firms, comScore and Nielsen, before writing anything up.

Link:
May 2011 Nielsen vs. ComScore Online Video Numbers
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Transparency Report Sheds Light On YouTube Content Removal Requests

Google’s new Transparency Report is pretty cool. It’s an attempt on their behalf to be more public with information regarding government requests they receive. The data breaks down into two main categories: requests for user information and requests for content removal.

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Transparency Report Sheds Light On YouTube Content Removal Requests
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Almost Half Of Viewers Watch Online Video Pre-Roll Ads To The End

VideoNuze has a good piece today about online video pre-roll ads and user behavior. Summarizing two separate reports–one from YouTube & Scripps and another from AdoTube, a video ad technology company–the conclusion is that nearly 50% of viewers watch online video pre-roll ads all the way ...

Read More: Almost Half Of Viewers Watch Online Video Pre-Roll Ads To The End
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Prime Time & Long-Form Online Video Is Up, Says Yahoo! Research

So the holiday weekend is over, we’re all climbing out of food comas, lathering up skin lotion from too much sun and generally getting back into the groove. We’re still free, we partied like it and now we’ve all got to pay. Luckily, I refrained from ...

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Prime Time & Long-Form Online Video Is Up, Says Yahoo! Research
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Ad-Choice Boom: More Viewers Choosing To Watch Online Video Ads

Visible Measures has released their Q2 2011 report on choice-based video performance, and the results are pretty interesting, even while they’re not all that surprising. Audiences are choosing to watch online video advertisements more than ever before–as much as 600 million times in Q2, which is ...

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Ad-Choice Boom: More Viewers Choosing To Watch Online Video Ads
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The Rise Of Online Video Will Break The Internet

Sometimes we get so used to talking about how popular video is, and how fast it’s growing online, that we actually lose perspective a bit on exactly how rapidly it’s moving. You might even say we’ve been taking the Internet for granted a bit. Because, if ...

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The Rise Of Online Video Will Break The Internet
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Content Length Directly Impacts Video Advertising Completion Rates

eMarketer has some interesting data up today, pulled from both

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India Watched 1.7B Online Videos in January, UK Leads in Time Per Viewer

While there are only 30.2 million Indian Internet users who are watching videos, yet they are watching astounding numbers of videos. They are consuming on average 58 videos each totaling about 5 hours per month.

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India Watched 1.7B Online Videos in January, UK Leads in Time Per Viewer
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