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Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement

Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't yet made the transition to video advertisers. You Can't Always Get What you Want in Pricing Perhaps one of the major limiting factors for video ad spending is how it's priced.

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Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement
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