Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?
There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer them a way to opt-out of data collection for advertising and other reasons. It could mean some serious loss of audience, behavior and demographic tracking for online video advertisers as well as Federal legislation.

Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?
