As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today . The new YuMe Placement Quality Index (PQI) is a proprietary algorithm that monitors and identifies the optimal placement of video ads on digital properties
There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online.
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign
At CES 2012, Connected TV was the star of the show, as I thought it would be, and so here's why you should be looking to expand your content into a connected TV friendly format and start looking at connected TV advertising as well. With the massive expansion of connected TV this year at CES, comes the announcement that YuMe is teaming up with Samsung to provide advertising options on the company's connected TV offerings.
What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs.
Yeah baby! Screen Convergence Rising! Alright, sorry, I'm a bit amped up these days as I've got a lot going on, like my NaNoWriMo novel and everything else.
YuMe has released its video advertising metrics report for the third quarter of 2011, so I thought we’d take a look at the findings to see if we can put our finger on the latest online video ad trends. While pre-roll ads continue to be the most used format by advertisers, which is no surprise, the report shows a continued steady growth in mobile video ad impressions, with an increase of 35%
This week’s round up of the online video news highlights includes a little extra dose of the social. Many video experts agree that social enhancements and integration could be the next great evolution for online video as a format. Of course, we also saved room for all the rest of the week’s big video announcements and developments, including new YouTube features, video ad innovations, and much more
I sat down and chatted with Scot Lauren, Chief Revenue Officer with YuMe, about the new list of options they’ve recently made available for online video advertisers.
YuMe put out their Q2 report on video ad metrics and some of the numbers might be a bit surprising. For example, California alone is over 10% of all video ad impressions while Texas and New York are each just over 6%, so almost a quarter of all ad impressions are going to those three States. Stranger still, there are certain areas where it seems video ads just aren’t seen, for example, Alaska and Hawaii combined are just 0.7%, the mid-southern States of Alabama, Louisiana, Mississippi and Arkansas are all 1% or lower per State
