We take a quick look back at the week in video and give you an overview of some of the stories you may have missed. This week, it's March Madness video time over at Twitter and Reddit debut a web series aimed at explaining some of the more complex economic. political and philosophical issues to five year olds....
On this week's Reel Web, we cover several online video related news items from the past week including the new YouTube studio space just opened in Los Angeles, updates to VYou's video Q&A platform, and more.
More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find it odd
It's the middle of the month and that means it's time once again for the comScore analysis of online video for the previous month. July saw, according to comScore (which we know won't mesh with Nielsen), 184 million viewers, which is a new record in their Video Metrix. They watched 36.9 billion 'videos' and averaged ...
Over the past two weeks, Chris Atkinson and I have looked at the Olympic Partners who are spending money on video ad campaigns in “ Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic ” and “ Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics .” This week, let’s look at who is making money on YouTube from all of the London Olympic ads. YouTube recently made it easier than ever for more creators to earn revenue from their videos and become YouTube partners . As a result, over 1 million channels on YouTube now part of the partner program, according to Tim Shey, Director, YouTube Next Lab.
As promised during the recent VidCon, YouTube has announced the Partner Rewards program .
As the summer heat beats down upon us it seems that it's driven a lot of us indoors and into the cool embrace of online video. Over 180 million Americans tuned int to see 33 billion "videos" last month (June 2012) and a new record 11 billion video ads (see other article). It's good to see the online viewership still over the 180 million mark (180.373 vs 180.5 in May).
On today's Reel Web we talk about the new YouTube Marketplace and what that might mean for creators and brands, and how you might be able to get a piece of that $200 million worth of marketing budget.
This week on Reel Web, we take a look at a lot of real exciting changes and updates coming to YouTube, many of which were
Last week at VidCon, YouTube introduced Video Creation Marketplace , which allows brands to pick established YouTube stars and use them to create or star in ad campaigns.
