In Part 1 of our coverage of The YouTube Advertiser Playbook , we talked about how businesses need to come up with a plan before shooting a video.

In this week’s Reel Web, we discuss several online video trends and updates from the past week including: more updates and changes at YouTube, Comscore’s most recent stats around online video consumption, Viacom’s interest in social tv, and a

Last week, we covered the extensive first section of the new YouTube Advertiser Playbook .

A funding round of $35 million went to Machinima, one of YouTube’s most visited sites , to the tune of 1.6 billion views last April, and a lion’s share of the funding came from Google.

This Wednesday, video commerce solutions provider, Liveclicker , will be hosting a free webinar along with me titled “Best Practices & Tips for Boosting Video Commerce SEO.”

Nearly a year ago, YouTube rolled out their “ auto-generated channels ,” which are channels created to curate content based on relevant topics. Think of them as YouTube-created playlists. When they first appeared, auto-generated channels were strictly limited to the “Top YouTube Collections” tab and intended for broad topics such as “Snowboarding” (see image below)

Last year, we took a look at some amazing YouTube statistics .

Holy mackerel! That’s a whole lotta online video ads man! In fact, it’s actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore . So really, it’s quite possible that there were really just 9.5 billion videos that were chopped up into four pieces by the 9.5 billion video ads

Calls-to-action should be something fun or stir people to react to your videos, to become involved.

It’s taken awhile for Google-owned YouTube and Google-owned Google+ to get the two married properly.