Microsoft is looking to expand the amount of video advertising on its Xbox 360 console and its video entertainment partner apps including ESPN, CBS, Gamespot, Last.fm, Manga Entertainment and MUZU.TV who all joined the new Xbox LIVE Run of TV Apps program. The ads are aimed at engaging the social, game-playing and video-watching audience on ..

In the hustle and bustle of the work week and the weekend, it’s entirely possible you missed a big news story in the online video world.

Boxee had already announced that they were going to to stop supporting the computer application, available for PC, Mac and Linux, they had made. But they never mentioned they were going to completely remove it from their site, yet, that is exactly what they've now done.

Hulu put out some year end numbers which included the fact they've got 1.5 million paying subscribers now. Not quite the massive, rapid expansion Netflix had, but they also have DVD rentals as well so it's apples and oranges. 1.5 million means that they're growing around 400K new subscriptions per quarter.

This week there's a lot of little news along with a couple big news items, including what Mark Burnett is doing with his upcoming reality TV shows to make them more social and interactive and the new YouTube app for Xbox Live. We look at both of these, especially the new YouTube app and several of the implications it has for the future of online video consumption and those who create online video.

I just got the big list of all new apps this week on the Xbox 360 dashboard. While YouTube might be one of the more interesting for many, I found the list to be both diverse in content (some aren't about video) and location.

If you have an Xbox 360 and are in the Xbox Live preview program, you can now be a beta participant in YouTube's new app for the console .

So the new Xbox dashsboard is available and with it came some updated video streaming apps for Hulu Plus and Netflix . The updates fixed a lot of things that I had talked about as being problems like getting so deep into a menu that you had to pick up a controller to continue. However, there are some more interesting updates as well

So it has come to pass, Verizon will offer TV channels through the Xbox 360 as one of the Xbox LIVE TV channels.

Warner Bros is continuing its big online video moves with a new partnership with LOVEFiLM , a leading European film subscription service, combining the benefits of DVD