There seem to be a lot of bullet points to cover when it comes to creating a viral video.

User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand's news feed, get picked up, and possibly become a viral video sensation.

YouTube have announced a pay by subscription option for the first time in their history but we'd like to take a moment to celebrate those channels that are still free but we'd gladly pay for if we had to. Let us know some of your favourites channels too.

YouTube's introduction of subscription channels dominated the online video news this week, creating many headlines but we also bring you the rest of news including Ryan Gosling's aversion to cereal how Amazon makes money from rival Netflix.

We have a ton of epic stuff this week. How animals eat their food, Skrillex vs. Mozart, a 100-pound chocolate bar, Mystery Guitar Man gets stuck in a video game, there are epic ask-outs to prom and formals, Old Spice gives their usual cracked take on 80's soap commercials, CGP Grey talks about The Vatican.

Another week, another brilliant viral video - this time from Kmart. Yes, that Kmart.

The U.S.

March saw an unusual amount of prank and hoax videos making their way into the Unruly Top 20 this past month, with brands even getting in on the act and pulling off some rather extreme prank videos. Leading the way was Pepsi's Jeff Gordon "Test Drive" ad, which even with tremendous scrutiny over its validity, is still one of the most shared ads of all time.

Ah Harlem Shake, it's been nice knowing you but your time is up and now we await the next video meme to take the world by storm. While we mourn, let's take a look back at some stats and surprises about the Harlem Shake

Thinkmodo's "Elevator Murder Experiment" is the latest example of viral video marketing that generated a ton of views for the video in question, but did it help or hurt the movie's chances at the box office? I'll be taking a look at past Thinkmodo campaigns and try to find an answer.