Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers
Adap.tv has been, in my personalized video ad network rankings system , in third place for some time.

Adap.tv has been, in my personalized video ad network rankings system , in third place for some time.

In Part 1 of our coverage of The YouTube Advertiser Playbook , we talked about how businesses need to come up with a plan before shooting a video.
In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like the bridge of the enterprise (ha a Star Trek pun!). However, when your bridge officers are spread around the world, it gets a bit more complicated trying to manage all the work and make sure everything goes smoothly.

Video is the best communications medium we have today. It is also the trickiest to master because it has a language all of its own. That point is often lost on many untrained marketers who shoot their own video interviews

Calls-to-action should be something fun or stir people to react to your videos, to become involved.
In this week’s Creator’s Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to
The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns.

I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn’t heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online video presence, so I thought I would share.
See original here:Back in 2009, 37% of North American companies used video for content marketing.
Awhile back we talked about YouTube’s “On the Rise” winner for February, Mary Doodles, who does time-lapse art videos.