SES New York 2012 is almost here, and I wanted to take a couple moments to highlight some of the most interesting-sounding sessions for those who are going–and gently prod anyone not planning to go to reconsider. SES is packed full of amazing sessions led by some of the industry’s top thinkers. The networking and education SES attendees take part in is invaluable to staying at the head of the online marketing pack

There are all kinds of common excuses a video marketer might hear from an individual or business that is reluctant to jump into online video. Some might suggest their target audience doesn’t really care about video (pretty much all target audiences are heavily involved in online video these days).

Mark Robertson, the Founder of ReelSEO, and I will be speaking about “Next Gen YouTube Marketing” at SES New York on Mar.

I would rather have 10 video views from actual engaged viewers who are connecting to the content than have a million useless views from non-engaged or paid viewers. I really mean that. I know a lot of people who would hear me say that, and claim to agree, but secretly still long for the millions of useless views.

Vimeo announced their judging lineup today for the upcoming 2012 Vimeo Festival + Awards . The awards will be handed out across 13 different categories, with each category having a panel of three judges

Online videos are the new Super Bowl ads... kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game.

Google obviously wants Google Plus to do very well. You can tell by how much they've leveraged their other properties to promote it, like YouTube videos, Google home page messages, rolling in Google Plus results into the standard SERPs, etc.

Mark Robertson, the Founder of ReelSEO, and I will be speaking in the “Next Gen YouTube Marketing” session at SES New York , which will be held at the Hilton New York during March 19-23, 2012.

Social is a gigantic part of the online video marketing equation--at least, if you're doing it right it is. For individual video creators, that can mean a lot of your work time is spent on Facebook instead of making videos. For video marketing consultants or agencies--those with many clients, each of whom needs help marketing their videos--it's an even bigger time cost.

I think I'm going to write an e-book... call it "Drop Out Of College & Learn Video.” I had this revelation after an email chain with ReelSEO writer, Chris Atkinson. See, Chris and I are not only co-workers, but we’ve been friends for more than a decade.