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Tag: video advertising

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Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv has been, in my personalized video ad network rankings system , in third place for some time.

Go here to read the rest:  Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers
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Break into Primetime with Adobe’s New Integrated Video Platform

So, as I previously mentioned , I chatted with Adobe about their Project Primetime and its new features which they’ve just unveiled. Ashley Still, director of product management for video solutions at Adobe (whew!) talked with me about what is coming to Primetime, what it’s all about and, most importantly, why you need to check it out

View post:  Break into Primetime with Adobe’s New Integrated Video Platform
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Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter.

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Online Video Advertising Immune to Seasonal Fluctuations? [Research]
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April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That’s a whole lotta online video ads man! In fact, it’s actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore . So really, it’s quite possible that there were really just 9.5 billion videos that were chopped up into four pieces by the 9.5 billion video ads

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April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served
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The Rise of Mid-Roll Means Good Things for Video Advertising

I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it.

See original here:  The Rise of Mid-Roll Means Good Things for Video Advertising
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Online Video Advertisers Can Connect with Audiences Through Metrics

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG,

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Social Video Advertising Views Soar to Record Highs in 2012

In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.

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Brightroll & Google Team Up for Video Advertising in Mobile Apps

Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter.

Excerpt from:
Brightroll & Google Team Up for Video Advertising in Mobile Apps
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The Most Shared Branded Online Video Ads For April 2012

Think nothing interesting ever happens in Belgium? Think again. TNT’s

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2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?

Yes, even the Olympics is getting in on the live streaming action this year.

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2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?