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Tag: video advertising

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Weekly Online Video News Round Up - Football Edition!

Heck yeah! The leaves aren't falling but baseball is wrapping up (come on Brew Crew!) and now football has begun! So while you're drinking that early morning bloody mary, preparing for the big game, here's some news to keep you up to speed with the online video industry. (GO PACK GO!) Tablet Video Viewing on the Rise We already know that tablets are being used more and more for video viewing, but LongTail took it a step further and broke down the statistics on what they've seen with JWPlayer and Bits on the Run.

View original post here:  Weekly Online Video News Round Up - Football Edition!
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5 Totally Dope YouTube Advertising Features (That Don't Exist Yet) - The YouTube Marketer's Wish List

YouTube has been pretty consistent about actively updating platform features and tools that make advertisers’ and content producers’ jobs easier. Recently, YouTube expanded custom thumbnails to more partners, enabled TrueView InStream for mobile, and gave partners the ability to swap out their usernames with their Google+ profile names. Still, many advertisers lay their heads upon their pillows at night and dream of the features that have yet to roll out… Read on for a list of the functionality and tools we hope for, and please add to the wish list in the comment thread below

The rest is here:  5 Totally Dope YouTube Advertising Features (That Don't Exist Yet) - The YouTube Marketer's Wish List
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Top 20 Global Online Video Ad Campaigns for August 2012: The RNC, Ice Cream, Cookie Monster & Zombies

A zombie horde shuffled its way to the top of Unruly’s Global Viral Video Chart last month.

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Top 20 Global Online Video Ad Campaigns for August 2012: The RNC, Ice Cream, Cookie Monster & Zombies
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Google TrueView In-Stream Takes AdWords for Video Mobile

Yesterday, on the Google Mobile Ads blog, Phil Farhi, group product manager at YouTube, announced that TrueView in-stream video ads have expanded their reach to mobile devices. TrueView in-stream videos can appear on YouTube Videos (Watch pages on YouTube), on video publisher pages in the Google Display Network (includes YouTube), and on video publisher pages ...

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Google TrueView In-Stream Takes AdWords for Video Mobile
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Google TrueView In-Stream Takes AdWords for Video Mobile

Yesterday, on the Google Mobile Ads blog, Phil Farhi, group product manager at YouTube, announced that TrueView in-stream video ads have expanded their reach to mobile devices. TrueView in-stream videos can appear on YouTube Videos (Watch pages on YouTube), on video publisher pages in the Google Display Network (includes YouTube), and on video publisher pages ...

More:  Google TrueView In-Stream Takes AdWords for Video Mobile
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Top 5 Video Advertising Network Recommendations July 2012

On Friday, I talked about the

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Top 20 Global Online Video Ad Campaigns For July 2012: Olympics, US Elections & Gymkhana

World records shattered every day, 10 million tweets sent during the Opening Ceremony alone and an ongoing brouhaha over the overbearing branding restrictions, you would think one event would dominate Unruly’s Global Ads Chart during July. But it is not the Olympics that sparked the most social video buzz across the globe last month - it is the upcoming US Elections.

Here is the original post:  Top 20 Global Online Video Ad Campaigns For July 2012: Olympics, US Elections & Gymkhana
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Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?

There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer them a way to opt-out of data collection for advertising and other reasons. It could mean some serious loss of audience, behavior and demographic tracking for online video advertisers as well as Federal legislation.

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Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?
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Content Recognition Offers TV-like Video Ad Targeting but Still Missing Big Opportunity?

In the past I've written much about the pretty amazing technology that allows you to basically scan through video and pull out people, places, things and even

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Who is Making Money on YouTube from Olympic Ads?

Over the past two weeks, Chris Atkinson and I have looked at the Olympic Partners who are spending money on video ad campaigns in “ Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic ” and “ Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics .” This week, let’s look at who is making money on YouTube from all of the London Olympic ads. YouTube recently made it easier than ever for more creators to earn revenue from their videos and become YouTube partners . As a result, over 1 million channels on YouTube now part of the partner program, according to Tim Shey, Director, YouTube Next Lab.

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Who is Making Money on YouTube from Olympic Ads?