How much is a video advertisement view worth? Do we really know

The supposed ‘Summer of Sport’ has not yet begun, but already brands are seizing on the opportunity to amplify their presence online. Three of the top 10 ads in May’s Global Ads Chart , powered by social video platform Unruly , revolve around the upcoming London Summer Olympics and the European Football Championships.

Adap.tv has been, in my personalized video ad network rankings system , in third place for some time.

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter.

Holy mackerel! That’s a whole lotta online video ads man! In fact, it’s actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore . So really, it’s quite possible that there were really just 9.5 billion videos that were chopped up into four pieces by the 9.5 billion video ads

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG,

A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think.

In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I’m going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff

Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter.