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Tag: video ads

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Video Ad Industry Lacks Common Currency, Let's Build an Effective View Value Metric

How much is a video advertisement view worth? Do we really know

View original post here:  Video Ad Industry Lacks Common Currency, Let's Build an Effective View Value Metric
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The Top 20 Global Online Video Ad Campaigns For May 2012

The supposed ‘Summer of Sport’ has not yet begun, but already brands are seizing on the opportunity to amplify their presence online. Three of the top 10 ads in May’s Global Ads Chart , powered by social video platform Unruly , revolve around the upcoming London Summer Olympics and the European Football Championships.

The rest is here:  The Top 20 Global Online Video Ad Campaigns For May 2012
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Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv has been, in my personalized video ad network rankings system , in third place for some time.

Go here to read the rest:  Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers
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Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter.

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Online Video Advertising Immune to Seasonal Fluctuations? [Research]
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April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That’s a whole lotta online video ads man! In fact, it’s actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore . So really, it’s quite possible that there were really just 9.5 billion videos that were chopped up into four pieces by the 9.5 billion video ads

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April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served
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Online Video Advertisers Can Connect with Audiences Through Metrics

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG,

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Metrics and Bundling Key to TV/Online Video Advertising Convergence

A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think.

See the original post here:  Metrics and Bundling Key to TV/Online Video Advertising Convergence
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Social Video Advertising Views Soar to Record Highs in 2012

In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.

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Advertising is Major Concern for Online Video Consumers Internationally [Study]

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I’m going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff

View post:  Advertising is Major Concern for Online Video Consumers Internationally [Study]
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Brightroll & Google Team Up for Video Advertising in Mobile Apps

Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter.

Excerpt from:
Brightroll & Google Team Up for Video Advertising in Mobile Apps