Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers
Adap.tv has been, in my personalized video ad network rankings system , in third place for some time.

Adap.tv has been, in my personalized video ad network rankings system , in third place for some time.

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter.

Holy mackerel! That’s a whole lotta online video ads man! In fact, it’s actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore . So really, it’s quite possible that there were really just 9.5 billion videos that were chopped up into four pieces by the 9.5 billion video ads

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG,
A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think.
See the original post here: Metrics and Bundling Key to TV/Online Video Advertising ConvergenceIn part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.
Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I’m going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff
View post: Advertising is Major Concern for Online Video Consumers Internationally [Study]Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter.
Excerpt from:Think nothing interesting ever happens in Belgium? Think again. TNT’s
Yes, even the Olympics is getting in on the live streaming action this year.
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