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Tag: tremor

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Top 5 Video Advertising Network Recommendations October 2012

So comScore was late this month with their Video Metrix numbers.

Excerpt from:  Top 5 Video Advertising Network Recommendations October 2012
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Top 5 Video Advertising Network Recommendations August 2012

Alright! If you've been reading for some time you know that when comScore does their Video Metrix, thing, I leap into action and do my video ad recommendation thing. Since I posted August 2012's numbers last week I wanted to give the numbers time to breath so I could do this piece

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Top 5 Video Advertising Network Recommendations August 2012
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Top 5 Video Advertising Network Recommendations July 2012

On Friday, I talked about the

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Record 11 Billion Video Ads in June: My Video Ad Network Recommendations

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months.

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Record 11 Billion Video Ads in June: My Video Ad Network Recommendations
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List of Connected TV Video Advertising Networks, Services, and Offerings

I've been telling everyone to get on board the connected TV advertising train for some time, but then I never gave you a list of all of the places that are doing connected TV advertising. My apologies, I've been remiss in my duties. So here it is, the list of who's already in connected TV advertising and what they're offering

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List of Connected TV Video Advertising Networks, Services, and Offerings
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Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion

comScore has released the October 2011 Video Metrix report and the first thing that caught my eye, which I prognosticated on over a month ago, was Tremor Video topping one billion video ads a month, and they did it... and are continuing to close in on Hulu who is just about 250 million ads up on them. Since I talked about video ads to start, I'll stick with it and get to the rest of the stats for the month in another article altogether.

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Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion
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VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix

So here we are another month in the books (and this one a full week later than the normal video metrix numbers) and we see the release of the comScore August 2011

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YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report , comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call “Select YouTube Partners” (see table below).

Here is the original:  YouTube Partner Channels Added To comScore Video Metrix for July 2011
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Better Video Ad Targeting With Object & Facial Recognition Technology

Some time back there was a report that had an obvious conclusion, pairing your video ads with similar premium content generally means better overall performance. Well, Affine has a system that pretty much allows you to do that and TubeMogul has jumped on with them

Excerpt from:
Better Video Ad Targeting With Object & Facial Recognition Technology
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Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Hi everyone, hope your summer is going well.

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Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June