Stillmotion continues to give great storytelling advice in Part 2 of their instructional video series being played on Vimeo's Video School. In this one, they break down the "discovery" process during pre-production in order to come up with 5 keywords that you will follow throughout the production.

The IAB has a study that shows that 45 million unique visitors from the USA watch Online Professional Online Video.

In our round up of the weekly news stories in online video we learn that Netflix now has more U.S. subscribers than HBO and how their new package aims for more family friendly subscription service

In the effort to attract more advertisers at this year's NewFronts, YouTube is learning from the mistakes it made last year and being more flexible. While YouTube thought they had all they needed with the Original Channels Initiative last year, the focus will be more on content that is doing well rather than what simply has promise

Hyundai's controversial "Pipe Job" ad has already been pulled. But let's take a look at why this ad doesn't work beyond the controversy

Vimeo has changed their On Demand page to make it easier to find works that are monetized. They are sorted by a curation process called "Vimeo Selects," and also by genre, including spotlights and other fun categories.

The March 2013 comScore shows a lot more of the same, with a record amount of ads being watched last month...actually a bonkers amount of ads, blowing away all previous months by a wide margin. And that's likely to continue if the projections for video ads this year are to be believed.

YouTube is going to have a good ol' fashioned Comedy Week starting May 19. There will be all kinds of celebrities, Hollywood and YouTube alike, doing live performances, stand-up, pranks, collaborations, musical performances, and more

Vimeo is introducing the Brand Creator Fund, a new feature where they will partner with brands to find filmmakers in their community to shoot long-form content. It looks like Vimeo is getting in the crowdsourcing game to generate content for brands.

Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.