Mobile video is on the rise, and that's not a shock. But the rate at which it is going up is: it's becoming increasingly important to know who is watching mobile video and why.

Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.

Ooyala just released their Global Video Index for 2012. No surprise here, video is being watched more and more at crazier and crazier rates, and over a wide range of devices. There is still a huge opportunity for brands to get on board and take advantage of the wave.

A couple things have come across my desk this week pertaining to almost the same thing. So I let them percolate in my brain for a bit until I was ready to tell you about it

Gobble Gobble up that turkey and cranberry sauce. Give thanks for all the wonderful things we've all got because that's what kind of week it is in America. Meanwhile, I've gone and compiled the interesting news for the week so when you stumble out of that turkey-induced coma Saturday morning, you've got something to help you catch up on what's been going on in the world

Hey all you Bruces and Shielas, listen up, things are changing down in Australia and the masses are starting to consume far more online video than ever before. How much more? How about year-to-year growth of 58% for the online video advertising market -

Oh Microsoft… all those anti-monopoly sanctions quietly end, and you go right back on the attack. This time with Internet Explorer 10 and its Metro version which will not easily support Adobe Flash. I think I smell another anti-competition lawsuit in the making

So my Packers are back to even, poor Bears... That's neither here nor there really as we're here to talk about online video and not at all about football. But sometimes I just can't help myself

Rhythm put out their Q2 2012 Insights repor t which looks at advertising that's delivered to tablets and mobiles and they found some interesting things in regards to tablets, in my opinion.

This week on the Reel Web we review some of the features of the new YouTube app available for mobile devices as well as