In this week’s Reel Web, we discuss several online video trends and updates from the past week including: more updates and changes at YouTube, Comscore’s most recent stats around online video consumption, Viacom’s interest in social tv, and a
Comscore just released a study of online video engagement in Germany , and the results are a continuing testament to the growth of online video outside of the United States.
In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.
Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I’m going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff
View post: Advertising is Major Concern for Online Video Consumers Internationally [Study]Back in 2009, 37% of North American companies used video for content marketing.
Invodo recently dropped a whitepaper titled Delivering Superior Shopping Experiences Via Video: Consumer Insights and Retail Execution which looks at video on ecommerce sites, but from the perspective of the consumer.
What did we see with this year's Super Bowl ads getting a head start on YouTube?
According to new research commissioned by Unruly Media , viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations had a direct impact on traditional brand metrics and ad enjoyment. The new research found: Brand recall and brand association rose 7 percent among viewers who had peers recommend the videos versus viewers who found it by browsing; 73 percent of respondents who viewed a peer-recommended video recalled the brand when prompted versus 68 percent of viewers who had browsed to the video directly; There was a 14 percent increase in the number of people who enjoyed the video following a recommendation versus those who had discovered it by browsing; People who enjoyed a video were 97 percent more likely to purchase the product featured in the video
There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online.
