The online video ad industry finds itself in a very unique position in mid-2013; in some ways it is experiencing rapid growth while in others it is showing undeniable signs of maturity.

The IAB has a study that shows that 45 million unique visitors from the USA watch Online Professional Online Video.

After we talked about what we'd like YouTube to do for uploaders and viewers, now it's the advertisers' turn.

What can Nate Silver's "The Signal and the Noise" teach us about online video metrics? While Silver's book doesn't talk about the subject specifically, we can use concepts lined out in the book to better separate the signal from the noise when it comes to the often confusing measurement of online video numbers.

The new YouTube was launched

There are a couple of ways that you can gauge how effective and successful your online video content really is.

There are a couple of ways that you can gauge how effective and successful your online video content really is.

When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching, how are they finding it, and are they enjoying it? Luckily, YouTube provides analytics, a load of statistics that can explain all the who-what-when-why-where questions you might have

Nielsen has released their online video numbers for May 2012 (which directly compete with comScores but are like apples to oranges) in which they say just 163.5 million Americans watched online video. That's some 16.5 million below comScore's estimates (or actually quantified numbers, I'm not sure).

Google Analytics is a great tool to figure out the activity surrounding your channel, where you might need improvement, getting the most out of advertising, mobile views, etc.