In Part 1 of our coverage of The YouTube Advertiser Playbook , we talked about how businesses need to come up with a plan before shooting a video.

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This is not a story of millions of views or videos gone viral. You wouldn’t even consider products such as barcode scanners, asset tracking software, and inventory control systems sexy or normally video worthy

In our opinion, all brands should have a presence on YouTube.

There are all kinds of common excuses a video marketer might hear from an individual or business that is reluctant to jump into online video. Some might suggest their target audience doesn’t really care about video (pretty much all target audiences are heavily involved in online video these days).

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Throughout the course of my typical week, I talk to all kinds of individuals and businesses hoping to succeed online with video, including a lot of small businesses. Unfortunately, a lot of small businesses think they’re “too small” for video. With a local focus and a local customer base… what can online video do for little old me

Today’s big Facebook marketing/advertising event contained a ton of new information for anyone who uses Facebook to reach customers. And Techcrunch pulled out one little nugget that I thought most of you would need or want to see: Only 16% of your Facebook friends, whether you’re an individual or a business, see the things you post on your wall