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Tag: search-engine

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Google's New SEO Changes Coming This Summer

Google is updating the search algorithm again. One possible effect to video is the targeting of sites that use advertorials without full disclosure.

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Google's New SEO Changes Coming This Summer
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Visual Data Systems: Vacation Rental Industry 2012 Survey Results

Our goal was to collect and analyze information from vacation rental property management companies, mostly rooted in beach destinations. We had 27 participants share excellent data from August 31, 2012 - August 31, 2011 compared to August 31, 2011 - August 31, 2010

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Visual Data Systems: Vacation Rental Industry 2012 Survey Results
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April Fools Pranks: Google vs. YouTube is an Uneven Contest

It's April Fool's again, which means YouTube and Google will be pulling out all sorts of video pranks this year. With YouTube primarily focused on video and Google primarily focused on search domination, you would think YouTube would come out with the best video pranks.

Go here to see the original:  April Fools Pranks: Google vs. YouTube is an Uneven Contest
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Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child

Read more here:  Schmooze Optimization 2: The Search for More B2B Video Success
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HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]

On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.

See original here:  HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]
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Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

Last week, a national poll by Public Policy Polling (PPP) found that Congress only has a 9% favorability rating with 85% of voters viewing it in a negative light. Now, if that’s what PPP had reported, no one would have noticed. However, the pollster decided ..

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Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?
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Will the News Wars Move to Online Video in 2013?

I’m a great believer in the “rule of three.” It’s a writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than some other number of things. For example, Gert Fröbe says in the 1964 James Bond ...

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Will the News Wars Move to Online Video in 2013?
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The New YouTube Looks Nice, Search Experience Suffers

The new YouTube was launched

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Website Link Annotations, Creator Playbook 3.0, Foreign Language Captioning, & More... [Reel Web #68]

On this week's ReelWeb, we cover several YouTube news updates from the past week including yet another update to the Creator Playbook along with

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Video in Email Doubles CTR for Ragan Communications [Case Study]

Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of marketing emails they were sending. Now, taking a single data point and extrapolating it to anything can leave massive room for inaccuracies, misinformation, etc. So while reading this, I want you to remember that this is just a single data point and therefore cannot be extrapolated out to make any kind of broad generalized statements about video email marketing, your business or anyone's business aside from Ragan Communications.

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Video in Email Doubles CTR for Ragan Communications [Case Study]
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