Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter.
iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There’s loads of other info available as well if you want to read the Consumer Adoption Of Freemium Products And Services research
I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it.
A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think.
See the original post here: Metrics and Bundling Key to TV/Online Video Advertising ConvergenceYet another report on the connectedness of our TVs has been released and shows that some one in five US households have a connected TV be it solo or through a game console. In fact, game consoles lead the charge, but that’s sort of a recent development. In terms of game consoles, it’s never been ...
Read the original post: More than 20% of US Households Have Connected TV, Most Never Connect itI stumbled upon a pretty cool infographic from Nielsen I thought I would share. It takes a look at media consumption on each screen for the past few quarters
See more here:The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I’ve been telling everyone for about a year that this was going to play a major role in online video consumption soon and you all should have started looking at ...
When I wrote up the first part of this interesting whitepaper from Invodo, (Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions) I said I’d be back with part two which looked at the more technical aspects of online video for shopping from a consumer’s perspective, so here we are. The first article ...
Invodo recently dropped a whitepaper titled Delivering Superior Shopping Experiences Via Video: Consumer Insights and Retail Execution which looks at video on ecommerce sites, but from the perspective of the consumer.
Read it later is an online app that basically lets users save articles and other content online to “read it later”. However, it turns out, many of their users aren’t doing any reading, except perhaps for subtitles and annotations, because they’ve been saving videos for later viewing.
