As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results , and more. Essentially, the whole site was relaunched with a new
So my Packers are back to even, poor Bears... That's neither here nor there really as we're here to talk about online video and not at all about football. But sometimes I just can't help myself
Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing by country and region so you can optimize your pre/mid/post-roll campaigns. For Ooyala's part, they pulled the numbers from their network of publishers.
Invodo recently did a three month study that looked into the efficacy of the video view rate, how it applies to ecommerce and why it is an important metric. Since a lot of readers have products to sell I thought it shed some light on some important facts that might be of interest to many ...
Last Wednesday afternoon during one of the SES Talkback sessions at SES San Francisco, I coined the term “schmooze optimization.” And last Thursday morning during the keynote panel at that event, Mark Huffman, the Integrated Production Manager at Procter & Gamble, gave me a shout-out and said his key takeaway from the conference was the ...
Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts?
When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network.
The Advertiser Playbook isn't much different from the Creator Playbook as it gets into this section, but for brands, it might be more important to have a nice channel layout that attracts the eye.
The first section of the YouTube Advertiser Playbook
