Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. They give a good list of reasons as to why you would want to integrate and a list of content management systems (CMS) they’ve already got integration initiatives with.

I’m tracking several things coming from Adobe presently.

We’ve talked a lot about how to optimize views on your YouTube videos, and we went over a lot about what the YouTube Creator Playbook says about YouTube Analytics.

Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had video in them which gave me an idea, does video ...

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today . The new YuMe Placement Quality Index (PQI) is a proprietary algorithm that monitors and identifies the optimal placement of video ads on digital properties

Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook.

Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan of Funny or Die, there was plenty of great insight and wisdom in the discussion. And now that we have the whole thing on video, you can experience the panel as though you were there: Driving Video Views and Engagement with SEO & Social Media Click here to watch the video

The YouTube Creator Playbook is an awesome guide to follow when making your videos.

Zencoder continues its rapid expansion of transcoding offerings and achievements with today's announcement that they are now ready to offer optimized HTTP Live Streaming encoding (HLS)

I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future as well. Frameworks basically offer you a set of pre-made interactive layer formats to help advertisers easily implement interactivity in a variety of ways. They are customizable video ad components that enable advertisers to easily overlay rich interactivity, which can be personalized in real-time based on audience, and yield detailed performance data and insights