Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG,
I stumbled upon a pretty cool infographic from Nielsen I thought I would share. It takes a look at media consumption on each screen for the past few quarters
See more here:AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web. Since it wasn’t working with standard online metrics, they decided to beat TV at its own game and offer metrics that match up ...
See the original post here: TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?Chicago is the third largest media market in the U.S.
More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year.
There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online.
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign
In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well.
This is absolutely no surprise whatsoever, but Nielsen measured the video streaming habits of game console users and came up with data that is pretty much expected: more video was watched on gaming consoles this year than ever before .
Just over a week ago, YouTube completely and radically changed their layout and overall site design. But if you thought the big changes and announcements were done for a while, you were wrong, because YouTube spent this week pushing out several more changes like a brand new Video Manager, new premium content channels, and the acquisition of a new music licensing service.
