This is the last and final farewell episode of the New Media Minute. Today’s episode is focused on the age-old question for those involved with online video – what best practices can one follow to make sure videos are easily discoverable in search? I interviewed Metacafe’s CEO, Erick Hanchenburg and asked him about what tips ..
In our opinion, all brands should have a presence on YouTube.
Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That’s a huge jump, but it’s not just from the iPad3 announced last week. The increase is due to the success of the Kindle Fire and Nook Tablet too, Forrester says
Continued here:More than half of U.S.
More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year.
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform?
Last month I shared part of my conversation with Jim Louderback . We covered a great number of video-related topics that day, including the comparison of the online video marketplace to cow paths (trust me, it makes total sense once you hear it) and how we still haven't quite found the direct route to what new media is going to become.
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs.
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign
A couple of paragraphs further down, the secret formula of Coca Cola will be revealed.
