How to use short-form video to deliver a personalized message for products and services a consumer has expressed interest in before. With an interactive video strategy, a marketing pitch can turn into a two-way conversation on any device
Microsoft has created a YouTube app for Windows Phone that blocks ads and allows users to download videos. While these things are frowned upon by YouTube API standards, the question becomes, "Is Microsoft breaking the law by doing this?"
Mobile video is on the rise, and that's not a shock. But the rate at which it is going up is: it's becoming increasingly important to know who is watching mobile video and why.
There are some whispers about the availability of YouTube Live Stream for everyone. No, no...we must settle down. Only people who already have it can use it, and it's merely improvements to the service as-is.
YouTube is working on adaptive bitrate streaming for mobile and TV, because buffering is awful. Buffering and other kinds of interruption caused $2.16 billion in lost revenue last year for the online video industry, and people tend to leave after a couple of seconds of bad video.
Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder.
You might think that with a 6-second limitation, brands couldn't possibly make something worthwhile using Vine. The problem is, you would be wrong, dead wrong. Brands are using Vine in a creative manner that allows them to make the most out of the seemingly miniscule 6 seconds that they have.
Ooyala just released their Global Video Index for 2012. No surprise here, video is being watched more and more at crazier and crazier rates, and over a wide range of devices. There is still a huge opportunity for brands to get on board and take advantage of the wave.
How exactly do we share video when it comes to our mobile devices?
