AOL's branded content business, Be On, has teamed with Realeyes, an emotional-testing platform, to measure viewers' emotional reactions to advertisements.

It's easy for marketers to get hung up on the amount of views a video gets, but there are perhaps even more important factors to look for when it comes to a successful video campaign.

Unruly has come out with their "100 Most Tweeted Vines" list. 5 Vines are shared every second and are 4 times as likely to be shared than branded online videos.

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher's page and seamlessly blend with the rest of the content and the overall look of the page

We interviewed Nan Dawkins, founder and CEO of Social Snap, a service that measures unique metrics such as True Twitter Network Size, Average Engagement per Facebook Post, and Blog Comment to Post Ratio as well as YouTube Total Post Likes.

Tsk, tsk... Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet

Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of marketing emails they were sending. Now, taking a single data point and extrapolating it to anything can leave massive room for inaccuracies, misinformation, etc. So while reading this, I want you to remember that this is just a single data point and therefore cannot be extrapolated out to make any kind of broad generalized statements about video email marketing, your business or anyone's business aside from Ragan Communications.

In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter .

For the third year, TED and YouTube will be looking for the top 10 global ad campaigns in the Ads Worth Spreading Initiative.