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Tag: internet tv

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Hulu Dilutes Standard TV Content with New, Original and Exclusive Content

Hulu is making a big splash this summer with a fairly large investment in original online video series showing that it is just as important to their business model as TV content is. It has to make you wonder what kind of meetings are going on in that board room at times. I suspect that, with the ownership partners pushing to have pay TV authentication (the requirement that users have a pay TV subscription in order to view content from the networks), Hulu CEO Jason Kilar is looking at other ways to keep the company viable as doing so would probably put a serious pinch on user numbers

See the original post here:  Hulu Dilutes Standard TV Content with New, Original and Exclusive Content
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Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There’s loads of other info available as well if you want to read the Consumer Adoption Of Freemium Products And Services research

Originally posted here:
Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]
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More than 20% of US Households Have Connected TV, Most Never Connect it

Yet another report on the connectedness of our TVs has been released and shows that some one in five US households have a connected TV be it solo or through a game console. In fact, game consoles lead the charge, but that’s sort of a recent development. In terms of game consoles, it’s never been ...

Read the original post:  More than 20% of US Households Have Connected TV, Most Never Connect it
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Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter.

See the original post:  Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]
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Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]

I stumbled upon a pretty cool infographic from Nielsen I thought I would share. It takes a look at media consumption on each screen for the past few quarters

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Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]
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Crowdfunding Comes to Social Video Through Flattr Deal with Dailymotion

Dailymotion is teaming up with Flattr to create an end-to-end crowdfunded social video network meaning everyone who creates online video content could get compensated by the audience. Personally, I think it’s brilliant and could revolutionize the TV and web series pilot workflow. Imagine this if you will, some aspiring web series content creators have an ..

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Crowdfunding Comes to Social Video Through Flattr Deal with Dailymotion
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YouTube for Google TV Gets Personalized Discovery +1 Social

I wanted to drop some info on the latest Google TV update for their YouTube App which got a major round of cool new stuff last week.

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YouTube for Google TV Gets Personalized Discovery +1 Social
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Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps

Microsoft is looking to expand the amount of video advertising on its Xbox 360 console and its video entertainment partner apps including ESPN, CBS, Gamespot, Last.fm, Manga Entertainment and MUZU.TV who all joined the new Xbox LIVE Run of TV Apps program. The ads are aimed at engaging the social, game-playing and video-watching audience on ..

Go here to see the original:  Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps
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Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I’ve been telling everyone for about a year that this was going to play a major role in online video consumption soon and you all should have started looking at ...

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Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!
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YouTube Launches New Ad Model – Sponsorships to Trump Demographics for Channel Buys

YouTube is set to change up the way it’s placing ads on its video channels.

Go here to see the original:  YouTube Launches New Ad Model – Sponsorships to Trump Demographics for Channel Buys
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