Hulu is making a big splash this summer with a fairly large investment in original online video series showing that it is just as important to their business model as TV content is. It has to make you wonder what kind of meetings are going on in that board room at times. I suspect that, with the ownership partners pushing to have pay TV authentication (the requirement that users have a pay TV subscription in order to view content from the networks), Hulu CEO Jason Kilar is looking at other ways to keep the company viable as doing so would probably put a serious pinch on user numbers

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There’s loads of other info available as well if you want to read the Consumer Adoption Of Freemium Products And Services research

The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter.

AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web. Since it wasn’t working with standard online metrics, they decided to beat TV at its own game and offer metrics that match up ...

The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway, who say that it might not be too long before online streaming tops physical disc rentals.Sure, rentals of DVD and Blu-Ray discs totaled ...

Is Amazon trying to keep up with the Joneses?

According to TechCrunch , RedBox and Verizon

While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in the ads than in the game itself. Honestly, it wasn't all that exciting, was it

This week, you probably missed even more online video news stories than normal.

While Netflix isn't all the way back to highs pre-The Worst Price Hike of All Time, they pretty much got all those people back by the end of the year .