A funding round of $35 million went to Machinima, one of YouTube’s most visited sites , to the tune of 1.6 billion views last April, and a lion’s share of the funding came from Google.
Comscore just released a study of online video engagement in Germany , and the results are a continuing testament to the growth of online video outside of the United States.
Calls-to-action should be something fun or stir people to react to your videos, to become involved.
This week the Reel Web covers a lot of topics including YouTube’s venture into providing premium content, the stats on video sharing apps on mobile devices as well as a couple quick resources on monetizing your videos and looking at your video analytics. Click here to watch this video. YouTube Planning Premium Content Subscription – YouPayWall?
I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it.
We all are a bit guilty of checking out a video’s view count and using it as its one and only metric for success.
Brightroll has announced three new tools that will be integrated into their real-time video ad exchange, BRX, to help digital video advertisers get more out of their campaigns and hopefully to move them towards purchasing more. “Buyer tools have become increasingly critical as advertiser spending continues to move to digital video,” said Tod Sacerdoti, CEO ...
Some new research numbers have come in from Digitas showing the effectiveness of online video for brand uplift and user engagement.
In creating video content it is essential to know your video audience.
The odds are pretty good that if you’re reading an article on this website, you dabble from time to time in either the creation or marketing of online video. And while we have readers of all experience levels, from beginners to experts, all of us still have room for improvement–probably in several areas related to ...
