Video Positively Impacts Brands & TV Show Engagement Across Demographics Reports Digitas
Some new research numbers have come in from Digitas showing the effectiveness of online video for brand uplift and user engagement.

Some new research numbers have come in from Digitas showing the effectiveness of online video for brand uplift and user engagement.

As a wave of new hopefuls enter the online travel market using social media elements to stand out from the pack, two more traditional sites that focus on vacation rental accommodation, Roomorama and Lofty, are merging to scale up, and they're picking up a $2.1 million seed round to help them along the way. The list of new ..

A seven-bedroom mansion in the very upmarket Mayfair district of London will set a record in Britain for the highest ever rent as landlords cash in on the high demand for accommodation during the Olympic Games.

Stayz.com.au is an Australian holiday rental website, where you can rent beach houses, cottages, and other luxurious (or cozy) places to take a load off and relax. They announced this week that they're the first holiday rental ..

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.
And you all thought that Verizon was just aiming to cover its own customers and network with content? Well, apparently we were all wrong. It seems that they've dropped a pretty large penny, $370M worth of them in fact, in working out a streaming video content delivery system and video ad platform that will reach the web and mobile users with no word on limiting it to just their own consumers.

I would consider myself to be cautiously optimistic about Ultraviolet--Hollywood's big gamble on digital movies.

While I've been doing some prognosticating of late, I'm not the only one, nor am I probably the most informed, so it's always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things to say and some of them, even lined up with what I said. In a nutshell they basically saw five big trends that would push online video in 2012.

In part 3 of our series on selling video, we're going to look at digital media (you can catch up on our introduction to the series here or Part 2, Pros & Cons of Physical Media, here ). While there are still plenty of valid reasons for selling video via physical media, many companies are choosing to make the switch to digital. So today we're going to run down some of the pros and cons of digital media for selling video, and attempt to get at some of the reasons businesses and individuals have for going the digital route.
