YouTube has finally updated their iOS app to include live streaming and a host of other features such as easier access to new uploads from those channels you subscribe to. You can also now queue up videos to play via your connected TV from the comfort of your own sofa.
comScore and Crackle have teamed together to measure the audience across all devices in which Crackle can be played. Online metrics have been unable to come up with a number that includes devices like connected TVs and video game consoles. comScore and Crackle aim to solve that.
A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country.
A couple things have come across my desk this week pertaining to almost the same thing. So I let them percolate in my brain for a bit until I was ready to tell you about it
So, winter's coming. It might not feel like it just yet...but it is. We had all best be prepared to face it head on
In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter .
I had to turn on the heat on Monday, wake up was 61 degrees in the house and that was enough to make me fire it up. It might not last as it seems like we might get some indian summer here.
YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like YuMe Ads, Connected TV, mobile, and banner ads accounting for a small fraction overall. California, Texas and New York consumed the most of them and men are more tolerant of online video ads
YuMe teamed with IPG Media Lab to do an extremely interesting study on ad effectiveness which included biometric tracking for emotional response, attention. With bio-feedback and eye-tracking, I do believe it might be a one of a kind study for online advertising, plus, I'm a science nerd of Peter Parker proportions, so I'm totally excited to dive into it! So all that fancy schmancy technology they used should have given some pretty interesting insight into what it is people are doing, how they're consuming, how they react and how they look at online advertising. But, as with all studies, I first want you to see how they collected the data, so here it is.
Heck yeah! The leaves aren't falling but baseball is wrapping up (come on Brew Crew!) and now football has begun! So while you're drinking that early morning bloody mary, preparing for the big game, here's some news to keep you up to speed with the online video industry. (GO PACK GO!) Tablet Video Viewing on the Rise We already know that tablets are being used more and more for video viewing, but LongTail took it a step further and broke down the statistics on what they've seen with JWPlayer and Bits on the Run.
