Earlier this week we wrote about the fact that Blogworld Expo has rebranded to the New Media Expo for 2013 and has dedicated a major focus towards video with a new web tv and video track. In addition to that, for the Las Vegas NMX ...
So, winter's coming. It might not feel like it just yet...but it is. We had all best be prepared to face it head on
We've been hearing about Google's video glasses for awhile, and today, Google released footage of Google Glass at work, by enlisting a team of skydivers, base-jumpers, and cyclists to deliver the images of the glasses in action via live video to Google Hangouts.
Last week, I spoke about making a big splash with superior YouTube marketing strategies at the Zenith Social Media Marketing Conference in Duluth, Minnesota.
I won’t be at the NAB Show, ReelSEO didn’t send me (sniff, sniff), but that doesn’t mean I’ll be totally out of touch with what’s going on there…and neither will you thanks to Brightcove who has been tapped by NAB to offer Live and On-Demand Video coverage of the show.
A lot of businesses and brands know the basic things they need to do to promote or optimize an online video, but still struggle with coming up with a good concept.
Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan of Funny or Die, there was plenty of great insight and wisdom in the discussion. And now that we have the whole thing on video, you can experience the panel as though you were there: Driving Video Views and Engagement with SEO & Social Media Click here to watch the video
Mark Robertson, the Founder of ReelSEO, and I will be speaking in the “Next Gen YouTube Marketing” session at SES New York , which will be held at the Hilton New York during March 19-23, 2012.
Are you at all confused by the term "Social Video?"
I interviewed Orabrush’s Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to “screw viral videos” if you want to be successful with today’s online audiences’ increased social expectations. First, For the Un-initiated, The Orabrush Story Orabrush was recently featured on the official Google Blog about their online video marketing success and being a rather interesting YouTube case study: “The Orabrush story: How a Utah man used YouTube to build a multi-million dollar business.” I recommend checking out that article first for some good insight on the company’s backstory, along with and their video marketing strategy, which is well summarized in the infographic below.
