An amazing 15 billion ads were viewed last month, taking the total minutes of ads from 5,000 to 6,000. And, the total number of videos watched by Americans eclipsed the 40 million mark

comScore released their April Video Metrix and the ad boom continues, as we saw yet another record amount of ads last month. Virtually everything stays the same from March in total videos viewed, unique viewers, and so on.

India doubled the number of videos they watched in March 2013 compared to March 2011. This is due to increased viewership, increased video-watching, and increased time spent watching videos.

The March 2013 comScore shows a lot more of the same, with a record amount of ads being watched last month...actually a bonkers amount of ads, blowing away all previous months by a wide margin. And that's likely to continue if the projections for video ads this year are to be believed.

comScore and Crackle have teamed together to measure the audience across all devices in which Crackle can be played. Online metrics have been unable to come up with a number that includes devices like connected TVs and video game consoles. comScore and Crackle aim to solve that.

In a deal rumoured to be worth around $50m for a 10% shareholder stake, YouTube look set to invest in music distribution group Vevo. Uncertainty has clouded their partnership since December 2012 when both parties failed to reach an agreement regarding their current contract

A couple things have come across my desk this week pertaining to almost the same thing. So I let them percolate in my brain for a bit until I was ready to tell you about it

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into a lot more videos being watched according to the report. Last month 182.5 million people in the US watched video online

Alright! If you've been reading for some time you know that when comScore does their Video Metrix, thing, I leap into action and do my video ad recommendation thing. Since I posted August 2012's numbers last week I wanted to give the numbers time to breath so I could do this piece

So my Packers are back to even, poor Bears... That's neither here nor there really as we're here to talk about online video and not at all about football. But sometimes I just can't help myself