At CES 2012, Connected TV was the star of the show, as I thought it would be, and so here's why you should be looking to expand your content into a connected TV friendly format and start looking at connected TV advertising as well. With the massive expansion of connected TV this year at CES, comes the announcement that YuMe is teaming up with Samsung to provide advertising options on the company's connected TV offerings.

It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web traffic will be video. But something else happened this week that maybe didn't get as much press: brands and individuals and small businesses and artists used the power of online video to reach new fans and spread their message.

The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new partnerships for connected TVs, as these smart sets accounted for 52 million sets sold last year.

YouTube's Robert Kyncl, the head of global partnerships, took the stage today at CES 2012 and made some big, bold claims that ought to get any video marketer's engine running. Chief among them, that very soon 90% of all web traffic will be video. While you pick your jaw up off the floor, imagine the possibilities for new clients the future holds for you! 90% of All Web Traffic Will Be Video 90% of all web traffic will be video .