It’s a digital world.

I interviewed Orabrush’s Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to “screw viral videos” if you want to be successful with today’s online audiences’ increased social expectations. First, For the Un-initiated, The Orabrush Story Orabrush was recently featured on the official Google Blog about their online video marketing success and being a rather interesting YouTube case study: “The Orabrush story: How a Utah man used YouTube to build a multi-million dollar business.” I recommend checking out that article first for some good insight on the company’s backstory, along with and their video marketing strategy, which is well summarized in the infographic below.

Some members of the YouTube community are searching for workout videos, fitness tips, and the best advice on how to get a ripped body and six pack abs.

I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program.