Without light, there is no video. Or rather, with not enough light there is crappy, unprofessional video. So wherever you are, you need adequate light, sometimes, even outside, if the weather isn’t fully cooperating
Sometimes we forget that mobile video can often be shot on our cell phones.
There are all kinds of common excuses a video marketer might hear from an individual or business that is reluctant to jump into online video. Some might suggest their target audience doesn’t really care about video (pretty much all target audiences are heavily involved in online video these days).
I praised the Ohio Department Of Transportation not too long ago for simply setting up a camera to film the bridge demolition they were going to execute anyway–find that video in our viral round up here . And maybe someone at the Mayor of London’s office was paying attention, because they’ve scored some social video buzz for doing the same exact thing.
In this week's viral video round up , I included an adorable clip making the rounds of a bear cub and wolf cub playing together. The combined effects of the odd pairing and the cute behavior has led to more than 1.5 million views, tens of thousands of shares, and untold amounts of free publicity for The Woodland Zoo in Farmington, Pennsylvania. Small Business Video Marketing Tips From A Zoo Here's the video in question: Click here to watch the video.
Previously, I wrote an article discussing the benefits of a green screen video production .
I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video --creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can be is through interactive video.
Logitech is announcing today a new webcam that allows up to 1080p video conferencing when used in conjunction with the compatible software. The
The video revolution is still a pretty young movement, and sometimes I think we're not really ready for all the challenges its going to bring--specifically with regard to privacy. I've been offering this advice for a few years: wherever you go in life, behave as though you're being filmed, because you probably are
