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Tag: break media

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Pre-roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to a Break Media report.

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Pre-roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012
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Over Two-Thirds Of Advertisers Will Spend More On Video Ads In 2012

Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011

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Over Two-Thirds Of Advertisers Will Spend More On Video Ads In 2012
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Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement

Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't yet made the transition to video advertisers. You Can't Always Get What you Want in Pricing Perhaps one of the major limiting factors for video ad spending is how it's priced.

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Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement
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Panasonic Viera Headed For OTT Converged Screen Combat With Viera Connect Market

Panasonic seems completely serious when it comes to combining online video with normal TV.

Original post:  Panasonic Viera Headed For OTT Converged Screen Combat With Viera Connect Market
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12% Of Online Video Views Come From Mobile – Break Media

If one-eighth of your video views are coming from mobile, then you are in good company as Break Media just reported that 12% of their video views come from mobile users . That’s a pretty good portion and shows the ever-increasing interest in mobile video viewing

Read the original:  12% Of Online Video Views Come From Mobile – Break Media