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Meet The ‘Kids’ Behind Premium Video Content [INTERVIEW]

admin — Tue, 02 Apr 2013 01:28:55 +0000

We talk to Jason Berger of Kids At Play, who have made web series on Yahoo and YouTube channels like LOUD and IGN Start, as well as creating social video campaigns with top brands, like Purina. What is the formula for their success?

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Native Video Advertising Drawing Much Interest from Major Brands [Study]

admin — Thu, 15 Nov 2012 10:48:32 +0000

Forbes and Sharethrough have released a new study, " Going Native, How

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

admin — Fri, 02 Nov 2012 17:13:49 +0000

ZoomTilt, which I wrote about a while back , is in the business of finding talented filmmakers who have got financially sustainable web series they want to make. In order for them to be financially sustainable, they need to appeal to brands who will sponsor them and to audiences who will help generate revenue to offset production costs.

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ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

5 Social Video Advertising Myths – Busted!

admin — Tue, 02 Oct 2012 19:36:20 +0000

These are truly exciting times for marketers. With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand on end. Social video advertising campaigns generated more than 8 billion user-initiated views in 2011

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5 Social Video Advertising Myths – Busted!

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

admin — Tue, 18 Sep 2012 16:13:24 +0000

I recently had the pleasure of talking with Brendan Gahan , Director of Social Media at Mekanism , a digital ad agency that works with brands to tell stories with their video ad campaigns.

ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series

admin — Wed, 12 Sep 2012 19:43:18 +0000

I know, the word branding brings to mind red hot steel and the smell of burning cowhide, but I assure you, the branding of online video is, generally, less painful or gross smelling.

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ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series

Taco Bell Turns A Town’s Disappointment Into Opportunity With Latest Video

admin — Tue, 10 Jul 2012 21:09:04 +0000

Brands should obviously do considerable research into anything where their brand might be able to do something good for the community, and then shoot it for posterity if it makes good content.

Content Worth Sharing: Ken Block and DC Shoes Rip Through San Francisco in New Gymkhana Five Ad

admin — Tue, 10 Jul 2012 17:10:30 +0000

Another fine example of branded content over the past few years is Ken Block's "Gymkhana" ads with DC Shoes.

Understanding Paid vs Owned vs Earned Views in Video Marketing – [ReelPop Q&A]

admin — Thu, 05 Jul 2012 20:50:23 +0000

ReelPop Q&A is a weekly question and answer series made possible by Poptent .

Editorial Video Content Marketing and Howdini it Works for Brands: An Interview with Touchstorm & KBS+P

admin — Tue, 19 Jun 2012 22:48:58 +0000

Recently, I had the pleasure of talking to Touchstorm's Alison Provost and Jeff Martin along with KBS+P's Jonah Bloom.