I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn’t heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online video presence, so I thought I would share.

I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program.