YouTube may have pulled off a masterstroke when it came to their April Fools Day shenanigans, declaring "The End of YouTube." Behind that April Fools joke was a very successful marketing plan, and it appears to have worked like gangbusters.
I subscribe to his blog and podcast because I'm interested in moving beyond income solely from the rental of my cottages toward other things to create additional income from our vacation rental web sites.
There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer them a way to opt-out of data collection for advertising and other reasons. It could mean some serious loss of audience, behavior and demographic tracking for online video advertisers as well as Federal legislation.
It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months.
It was only a matter of time, I suppose, before cat videos got so popular and ubiquitous as to command its own festival, where cat aficionados could gather into one place and share their love of kitty mischief and cuteness.
There is nothing better than posting a video on YouTube and getting a discussion started, creating a dialogue about the content you created.
There is nothing better than posting a video on YouTube and getting a discussion started, creating a dialogue about the content you created.
Unruly, a London-based analytics firm, announced the opening of the "world's first social video lab" today.
Hey, people who watch YouTube regularly can rejoice...the mystery of the riddle-wrapped-inside-an-enigma that is the frozen 301 view count on popular videos has been...somewhat revealed.
I was reading through Surviving the Upfronts in a Cross Media World from comScore and I found some interesting things in it. You'll recall I did some coverage of the NewFronts and Up fronts
