How To Make Online Video Work For Your Business
It’s a digital world.
The verdict is in: Online videos are the new marketing method for businesses, both small and large alike.
The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.”
We all know it's important that we upload video content on a regular basis because it helps us build momentum, increases our videos' ranking in search, and keeps our audience engaged. But sometimes keeping up with a regular schedule is just too difficult because our content requires high production value that's unreasonable to pull off on a weekly basis.

Online videos are the new Super Bowl ads... kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game.

A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individual creators) seeking to ignite their video marketing with a social kick.

I recently sat down with Michael Green, the CEO of The Collective , "full-service entertainment management, media and content production company." They're the home to a good number of YouTube stars you might know like Fred, iJustine, Freddie Wong, and Annoying Orange, as well as traditional stars like Comedian Kat Williams. We talked about how The Collective came into being, as well as their view on how YouTube and social media have changed talent development and audience interaction.

Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the attention of advertisers from around the world

Lest we Americans forget, YouTube is a global enterprise.