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Tag: advertising

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Viacom Comes Up Short Against Google/YouTube In Court Once More

YouTube-Viacom: Round II went to YouTube thanks to the Digital Millennium Copyright Act. Because YouTube has policies in place that take down copyrighted material when they are told about it, a Federal Court has denied Viacom's appeal.

Here is the original post:  Viacom Comes Up Short Against Google/YouTube In Court Once More
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YouTube Verification Badges: So You Know That You're You

Just in case you have a brand name that could potentially be sullied by copycats pretending to be you, there is a verification badge available through lots of connections with Google Plus and your website and your channel to make sure there's an iron clad identification for you and others.

Originally posted here:
YouTube Verification Badges: So You Know That You're You
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Tribeca's Vine Video Competition Shows Vine at its Best

Tribeca's #6SecFilms competition has narrowed the entries down to 40 pretty great uses of Vine to tell a story. We have animation, we have well-done "stories" told in 6 seconds, we have lots of people taking the 6-second limitation and spitting in its face!

Continued here:  Tribeca's Vine Video Competition Shows Vine at its Best
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Amazon's Zombieland Trailer Vs. the Internet: Does Initial Impression Matter?

Amazon unleashed their Zombieland: The Series trailer, and so far the reaction has been, "But where's all the people I loved in the movie?" Or at the very least, "Where is anyone I love at all?" Amazon's first entry into original series still looks pretty funny, though.

See the original post:
Amazon's Zombieland Trailer Vs. the Internet: Does Initial Impression Matter?
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Want To Appeal To Female Consumers? Then Make A Video

American women are watching more online video than men and they have more control over the purse strings with an estimated purchase power of up to $15 trillion per year.

Go here to read the rest:
Want To Appeal To Female Consumers? Then Make A Video
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Visual Data Systems: Vacation Rental Industry 2012 Survey Results

Our goal was to collect and analyze information from vacation rental property management companies, mostly rooted in beach destinations. We had 27 participants share excellent data from August 31, 2012 - August 31, 2011 compared to August 31, 2011 - August 31, 2010

Here is the original post:
Visual Data Systems: Vacation Rental Industry 2012 Survey Results
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How to Use the Rule of Thirds for Awesome Shot Composition [Reel Rebel]

One of the most basic "rules" when it comes to shot composition is the "rule of thirds," in which you divide your shot into 9 equal parts with intersecting horizontal and vertical lines and then frame the subject at the intersection of those lines. Here's a video tutorial on it.

More:  How to Use the Rule of Thirds for Awesome Shot Composition [Reel Rebel]
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Twitter Also Looking Up More Video Ads, Not A Shock

It seems like everyone is getting into the video ad game, and news keeps pouring out this week.

Read the original here:  Twitter Also Looking Up More Video Ads, Not A Shock
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The Week In Video: Hyperlapse Videos And Shippy Shopping

Another week, another brilliant viral video - this time from Kmart. Yes, that Kmart.

Original post:
The Week In Video: Hyperlapse Videos And Shippy Shopping
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How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]

YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV

Original post:
How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]

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