We all are a bit guilty of checking out a video’s view count and using it as its one and only metric for success.

Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart.

Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the attention of advertisers from around the world

There is no doubt that 2011 has been an epic year for social video.

November could well be rechristened 'Bro-vember' on the evidence of last month's Global Ads Chart .

Back on Oct.

AdAge, one of the most respected marketing and advertising publications in the world, has just updated their list of the top 10 viral video ads of all time . The list is ordered based on total view counts, and while new branded online videos have scored major hits in the last year, several “classic” viral video ads remain in the top ten. The article announcing the new top 10 viral video ads spends a good deal of time talking about earned media–when a video becomes popular enough to propel its own future success and the brand can just sit back and watch the views roll in.