Internet TV Viewing Up, But So Is Viewer Multitasking
A recent poll conducted by Harris Interactive Polls and Adweek shows that the younger demographics are more likely to watch TV online than their elders.
A recent poll conducted by Harris Interactive Polls and Adweek shows that the younger demographics are more likely to watch TV online than their elders.
So Nielsen put out the Cross-Platform Report and it shows that video viewing is up on all three screens – TV, Mobile and Internet (PC). Time-shifted video also saw a boost in the latest report as well which they stated was due to further market penetration.
It’s time once again to take a look at the previous month’s online video viewing numbers and statistics. This time, I waited until I got them from both the two major statistics firms, comScore and Nielsen, before writing anything up.