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'Learn to Fly' Cover Goes Viral, Teaches a Rock Star Lesson in Video Marketing

You don't have to be a Foo Fighters fan to notice that a cover of one of the band's most iconic tracks, 'Learn to Fly', has gone viral in the past week. But it's not just any old cover, it's a lesson in crowdfunding a dream and marketing it to exactly the right people.

Originally posted here:
'Learn to Fly' Cover Goes Viral, Teaches a Rock Star Lesson in Video Marketing
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Facebook and Twitter: Why Video Marketers Need to Treat Them Differently

Facebook and Twitter are often lumped together when it comes to implementing a video marketing strategy, but each social video platform has its own unique set of characteristics and each has its own dynamic when it comes to followers, and influencers.

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Facebook and Twitter: Why Video Marketers Need to Treat Them Differently
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What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors.

Originally posted here:
What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?