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How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.

Excerpt from:  How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]
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Facebook Raises its Video Game with Revenue Share for Creators

There were 56.4 Billion video views on Facebook in June 2015, compared to 34.8 Billion views for YouTube. Now, some creators and brands will get the chance to monetize their video content on Facebook as part of an ad revenue scheme.

More here:  Facebook Raises its Video Game with Revenue Share for Creators
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YouTube Updates: No Lull in War on Troll Comments, Better Mobile Experience for All

YouTube is updating the site with 10 new shiny things to provide a better experience for all. New features include better comment management to flush out those trolls, plus access to more analytics data via mobile devices.

View original here:  YouTube Updates: No Lull in War on Troll Comments, Better Mobile Experience for All