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Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]

According to a new survey, more agencies are willing to invest in Facebook video advertising than YouTube ads in 2015, with more budget and resources being pushed towards video advertising on Twitter, Instagram, and Snapchat too.

Read the rest here:  Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]
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How Coca-Cola is Sharing its Sustainability Story via YouTube

Coca Cola has made sustainability part of its core policy, and the transnational company is using video marketing and social media to push that message to consumers.

View original here:  How Coca-Cola is Sharing its Sustainability Story via YouTube
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11 of the Best Branded Vines & Instagram Videos for March 2015

As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at 11 of the best mini-trailers and ads on the main micro-video platforms from the past month.

Read more here:
11 of the Best Branded Vines & Instagram Videos for March 2015