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One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?

View original here:  One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]
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Top 10 Most Shared Chocolate Ads Ever: Brands are Huge, Giant Losers

8 out of the 10 most shared chocolate ads on YouTube belong to non-branded channels, so even though brands like Mars and Cadbury's own the assets, a poor video marketing strategy has opened the door for others to reap the rewards in terms of views and engagement.

See the original post here:  Top 10 Most Shared Chocolate Ads Ever: Brands are Huge, Giant Losers
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How To Develop a YouTube Programming Strategy [Creator's Tip #138]

In this weeks Creator's Tip, we take a look at section three of the YouTube Creator Playbook for Brands, which focuses on building a strong programming strategy for your channel. Why is this important? You want viewers to keep coming back time and time again, don't you

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How To Develop a YouTube Programming Strategy [Creator's Tip #138]