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Starbucks Vs. Dunkin' Donuts: How These Brands Leverage Cross-Platform Video

Dunkin' Donuts and Starbucks both use video to promote their brand, products, and ethos to their target audience, and beyond. But which company is succeeding in engaging viewers, and what lessons can be learnt by other video marketers?

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Brand vs Brand: How Starbucks and Dunkin' Donuts Leverage Video to Reach Their Target Audience

Dunkin' Donuts and Starbucks both use video to promote their brand, products, and ethos to their target audience, and beyond.

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Brand vs Brand: How Starbucks and Dunkin' Donuts Leverage Video to Reach Their Target Audience
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Fans Go Star Wars Crazy: 88M Views for #TheForceAwakens Teaser in Just 4 Days

The public's appetite for the new Star Wars film, 'The Force Awakens', has generated 88 million views for the trailers released to Facebook and YouTube in the last 7 days. But it's not just the official Star Wars brand that's benefiting from the buzz.

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Fans Go Star Wars Crazy: 88M Views for #TheForceAwakens Teaser in Just 4 Days