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May 18, 2012, 6:31 pm
Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter.
Comscore just released a study of online video engagement in Germany , and the results are a continuing testament to the growth of online video outside of the United States.
Holy mackerel! That’s a whole lotta online video ads man! In fact, it’s actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore . So really, it’s quite possible that there were really just 9.5 billion videos that were chopped up into four pieces by the 9.5 billion video ads
