YouTube Launching New Ad Model – Sponsorships to Trump Demographics for Channel Buys
YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals
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Setting Up Your Channel For The New YouTube Design - Reel Web Creator Tip #16
YouTube's new design changes gives a lot of new options for content creators who run their own channels. In this week's episode of Creator's Tip, we show you video producers some of the changes behind the scenes of our ReelSEO YouTube channel and some of the implications they hold for how we adjust our strategy ...
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How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4
In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as "social video return on investment, or ROI ...