YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals

YouTube's new design changes gives a lot of new options for content creators who run their own channels. In this week's episode of Creator's Tip, we show you video producers some of the changes behind the scenes of our ReelSEO YouTube channel and some of the implications they hold for how we adjust our strategy ...

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as "social video return on investment, or ROI ...

Yesterday YouTube added the option for users to select between two licenses for their videos: YouTube’s standard license, which basically lets you retain ownership of your video while granting YouTube permission to host and share it; or a Creative Commons Attribution license (CC-BY), which allows you ...

The YouTube marketing game can be hard to play. It’s still a fairly new way to market and everyone seems to have a different opinion on how it’s done. News of videos raking in 1 million+ views has every company dreaming of ways to get that ...

YouTube dropped a little bombshell of a news announcement yesterday on their blog when they released two new changes for embedded videos. The first is the addition of HD Preview Images for videos higher than 480p. But the potentially-huge news is that YouTube has enabled publishers ...

YouTube loves dropping casual news items on Friday, usually without any fanfare whatsoever. Like earlier today when they announced HD Preview Images and the ability to remove the YouTube logo from embedded video clips. And I guess they had one more announcement to make before their ...

Most advertising campaigns rely on the idea that consumers will find it within themselves to engage with a product based on the advertisement alone.

Hubze is an Internet marketing company with a suite of Facebook tools that help individuals and businesses customize their fan pages. The company has posted over 250 videos to their YouTube channel–instructional, educational, training, etc.

Harry Potter author, J.K. Rowling, is about to launch something new.